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  • What is HVFS.shop?

    HVFS.Shop is an alternative URL to HudsonValleyFarmersStore.com that directs customers to the same community-focused online marketplace connecting customers with local and regional vendors. 

  • Do I still control my business?

    Yes. Participating vendors remain fully independent and maintain control over: 

    • pricing 

    • inventory 

    • operations 

    • branding 

    • fulfillment 

    • outside sales channels 

  • HVFS Button

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Our Vendor FAQ answers the questions most frequently raised by prospective Vendors regarding participation in the Hudson Valley Farmers Store (HVFS) online marketplace. 

ABOUT HUDSON VALLEY FARMERS STORE

1. What is Hudson Valley Farmers Store (HVFS)? 

Hudson Valley Farmers Store is a community-focused, year-round online marketplace owned and operated by Local Online Platforms, Inc. (LOP). It connects consumers with Hudson Valley farmers, producers, artisans, specialty food businesses, and other independent businesses while helping strengthen regional commerce. 

​

2. Who may apply, and how are applications reviewed? 

Businesses offering products that reflect the quality, craftsmanship, creativity, and character of the Hudson Valley may apply by completing the Vendor Application. Applications are reviewed thoughtfully based on product quality, business fit, marketplace needs, and the goal of maintaining a diverse and balanced selection. 

PARTICIPATION & VENDOR INDEPENDENCE

3. Are there application, setup, listing, or monthly participation fees? 

No. HVFS currently does not charge application, setup, listing, monthly membership, or subscription fees to participate in the marketplace. 

​

4. Do Vendors remain independent and free to sell elsewhere? 

Yes. Vendors retain control of their ownership, pricing, branding, inventory, operations, staffing, and outside sales channels. Participation is non-exclusive, subject to the Marketplace Participation Agreement and applicable law. 

​

5. Who owns inventory and fulfills customer orders? 

Unless otherwise agreed in writing, Vendors retain ownership and control of their inventory and are responsible for preparing, packaging, labeling, shipping, delivering, or arranging pickup of their products. 

MARKETPLACE PARTICIPATION CONTRIBUTIONS

6. How does HVFS support its operations, and what are the current contributions? 

Rather than charging upfront participation fees, HVFS receives Marketplace Participation Contributions when qualifying business is generated. The current model includes a 10% contribution on Marketplace Sales completed through the HVFS Platform and a 5% contribution on qualifying direct sales to Marketplace-Referred Customers. Contributions apply to product sales and exclude applicable sales tax, shipping, and handling, as described in the Agreement. 

​

7. What is a Marketplace-Referred Customer? 

A Marketplace-Referred Customer is a new customer, or a customer reactivated after at least twelve (12) consecutive months without purchasing activity with the Vendor, whose engagement or purchasing activity was materially introduced, supported, or influenced through HVFS-related marketplace activities. 

​

8. Must the customer purchase through HVFS, and how long does attribution apply? 

No. A customer may qualify even when purchasing directly from the Vendor if HVFS can reasonably demonstrate that the Platform materially contributed to the introduction, referral, promotion, re-engagement, or purchasing activity. Unless otherwise stated in the Agreement, attribution applies for twenty-four (24) months from the qualifying introduction or reactivation. HVFS may use customer accounts, referral records, rewards participation, QR codes, promotional links, website activity, communications, and other reasonable tools to document referrals. 

​

9. When are Vendor proceeds paid and direct-sale contributions reported? 

For sales completed through the Platform, Vendor proceeds are generally paid within five (5) business days after funds are received and the transaction is eligible for payment. Contributions relating to qualifying direct sales are reported and paid by the tenth (10th) day of the following month, subject to the Agreement. 

CUSTOMER, COMPLIANCE, AND GROWTH

10. How are customer information, questions, returns, and refunds handled? 

Customer information generated through the Platform is managed by HVFS in accordance with applicable privacy requirements. Vendors receive the information reasonably necessary to fulfill orders and provide customer service. Product quality, packaging, shipping, fulfillment, returns, and product-specific matters are generally handled by the Vendor, while Platform-related matters are handled by HVFS in accordance with the Agreement and marketplace policies. 

​

11. What is the Community Referral & Rewards Program? 

HVFS may operate a customer referral and rewards program designed to encourage participation, support local commerce, increase Vendor visibility, and strengthen repeat customer engagement. Customers may receive points, discounts, promotional benefits, or other incentives funded or administered by HVFS under the applicable program terms. 

​

12. Who is responsible for licenses, certifications, labeling, and legal compliance? 

Each Vendor is responsible for ensuring that its products and business practices comply with all applicable federal, state, and local laws governing production, packaging, labeling, marketing, sale, delivery, and required approvals. HVFS may request supporting documentation where reasonably appropriate, but does not independently inspect, test, certify, or approve Vendor products unless expressly stated. 

​

13. May HVFS introduce additional programs or services in the future? 

Yes. As the marketplace grows, HVFS may introduce new product categories, promotional opportunities, customer programs, or optional Vendor services. Any new program, cost, or participation requirement will be communicated separately, and optional services will remain voluntary unless otherwise agreed in writing. 

OUR COMMITTMENT

HVFS is committed to transparency, fairness, Vendor independence, and long-term relationships. We look forward to answering your questions and learning more about your business. 

  • HVFS.Shop is an alternative URL to HudsonValleyFarmersStore.com that directs customers to the same community-focused online marketplace connecting customers with local and regional vendors. 

  • Yes. Participating vendors remain fully independent and maintain control over: 

    • pricing 

    • inventory 

    • operations 

    • branding 

    • fulfillment 

    • outside sales channels 

  • Yes. Participation in HVFS is non-exclusive. Vendors may continue selling through their own stores, websites, marketplaces, farmers markets, and other channels. 

  • HVFS currently applies: 

    • 10% Platform Sales Commission on sales completed directly through the HVFS platform 

    • 5% HVFS-Referred Customer Commission on qualifying direct sales associated with HVFS-Referred Customers 

  • An HVFS-Referred Customer may include a customer who purchases through HVFS, interacts with HVFS marketplace activities, or whose engagement or purchasing activity was reasonably influenced, supported, or reactivated by HVFS. 

  • No. A customer may still qualify as an HVFS-Referred Customer even if the purchase occurs directly with the vendor, provided that HVFS reasonably contributed to the customer’s engagement, referral, promotion, reactivation, or purchasing activity. 

  • A customer who previously purchased from a vendor may still qualify as an HVFS-Referred Customer if the customer had not conducted purchasing activity with the vendor for at least twelve (12) consecutive months prior to being re-introduced or re-engaged through HVFS-related marketplace activities. 

  • If HVFS can reasonably demonstrate that the platform materially contributed to customer re-engagement, referral, promotion, marketplace exposure, rewards participation, or purchasing activity following a period of at least twelve (12) months without purchasing activity with the vendor, the customer may qualify as an HVFS-Referred Customer for commission attribution purposes regardless of whether the subsequent purchase occurs through HVFS or directly with the vendor. 

  • HVFS may use: 

    • referral systems 

    • customer accounts 

    • rewards participation 

    • QR codes 

    • promotional links 

    • website engagement 

    • communications 

    • marketplace browsing activity 

    • promotional campaigns 

    • related marketplace tools 

    to support customer engagement and referral tracking. 

  • HVFS may operate a Community Referral & Rewards Program intended to: 

    • encourage customer participation 

    • support local commerce 

    • increase vendor visibility 

    • strengthen marketplace engagement 

  • Yes. Customers may receive: 

    • rewards points 

    • discounts 

    • promotional benefits 

    • participation incentives 

    • loyalty rewards 

    associated with marketplace activity, engagement, or purchases. 

  • No. HVFS currently does not require upfront participation fees or hidden costs. Only agreed marketplace commissions apply. 

  • For purchases completed through the HVFS platform, customer payments received by HVFS will generally be transferred to the participating vendor’s designated bank account, minus the applicable marketplace commission, within five (5) business days following receipt of payment by the platform. 

  • For purchases completed through the HVFS platform, customer payments received by HVFS will generally be transferred to the participating vendor’s designated bank account, minus the applicable marketplace commission, within five (5) business days following receipt of payment by the platform. 

  • Participating vendors prepare, package, ship, deliver, or arrange pickup for their own products. 

  • Vendors handle product-related matters, while HVFS may assist in supporting a positive customer experience and coordinating resolution efforts where appropriate. 

  • No. Vendors may generally terminate participation with thirty (30) days written notice, subject to applicable ongoing referral commission obligations associated with previously qualified HVFS-Referred Customers. 

  • HVFS supports participating vendors through: 

    • increased marketplace visibility 

    • customer referrals 

    • regional marketing support 

    • promotional initiatives 

    • customer engagement programs 

    • community marketplace participation opportunities 

  • We are happy to help. 

    📧 CChapman@PazHealth.com 
    📞 845-462-4000 ext. 203 

HUDSON VALLEY FARMERS STORE VENDOR FAQ

HUDSON VALLEY FARMERS STORE VENDOR FAQ

Our Vendor FAQ answers the questions most frequently raised by prospective Vendors regarding participation in the Hudson Valley Farmers Store (HVFS) online marketplace. 

ABOUT HUDSON VALLEY FARMERS STORE

1. What is Hudson Valley Farmers Store (HVFS)? 

Hudson Valley Farmers Store is a community-focused, year-round online marketplace owned and operated by Farmers Market Web Platform, Inc. (FMWP). It connects consumers with Hudson Valley farmers, producers, artisans, specialty food businesses, and other independent businesses while helping strengthen regional commerce. 

​

2. Who may apply, and how are applications reviewed? 

Businesses offering products that reflect the quality, craftsmanship, creativity, and character of the Hudson Valley may apply by completing the Vendor Application (V3). Applications are reviewed thoughtfully based on product quality, business fit, marketplace needs, and the goal of maintaining a diverse and balanced selection. 

PARTICIPATION & VENDOR INDEPENDENCE

3. Are there application, setup, listing, or monthly participation fees? 

No. HVFS currently does not charge application, setup, listing, monthly membership, or subscription fees to participate in the marketplace. 

​

4. Do Vendors remain independent and free to sell elsewhere? 

Yes. Vendors retain control of their ownership, pricing, branding, inventory, operations, staffing, and outside sales channels. Participation is non-exclusive, subject to the Marketplace Participation Agreement and applicable law. 

​

5. Who owns inventory and fulfills customer orders? 

Unless otherwise agreed in writing, Vendors retain ownership and control of their inventory and are responsible for preparing, packaging, labeling, shipping, delivering, or arranging pickup of their products. 

MARKETPLACE PARTICIPATION CONTRIBUTIONS

6. How does HVFS support its operations, and what are the current contributions? 

Rather than charging upfront participation fees, HVFS receives Marketplace Participation Contributions when qualifying business is generated. The current model includes a 10% contribution on Marketplace Sales completed through the HVFS Platform and a 5% contribution on qualifying direct sales to Marketplace-Referred Customers. Contributions apply to product sales and exclude applicable sales tax, shipping, and handling, as described in the Agreement. 

​

7. What is a Marketplace-Referred Customer? 

A Marketplace-Referred Customer is a new customer, or a customer reactivated after at least twelve (12) consecutive months without purchasing activity with the Vendor, whose engagement or purchasing activity was materially introduced, supported, or influenced through HVFS-related marketplace activities. 

​

8. Must the customer purchase through HVFS, and how long does attribution apply? 

No. A customer may qualify even when purchasing directly from the Vendor if HVFS can reasonably demonstrate that the Platform materially contributed to the introduction, referral, promotion, re-engagement, or purchasing activity. Unless otherwise stated in the Agreement, attribution applies for twenty-four (24) months from the qualifying introduction or reactivation. HVFS may use customer accounts, referral records, rewards participation, QR codes, promotional links, website activity, communications, and other reasonable tools to document referrals. 

​

9. When are Vendor proceeds paid and direct-sale contributions reported? 

For sales completed through the Platform, Vendor proceeds are generally paid within five (5) business days after funds are received and the transaction is eligible for payment. Contributions relating to qualifying direct sales are reported and paid by the tenth (10th) day of the following month, subject to the Agreement. 

CUSTOMER, COMPLIANCE, AND GROWTH

10. How are customer information, questions, returns, and refunds handled? 

Customer information generated through the Platform is managed by HVFS in accordance with applicable privacy requirements. Vendors receive the information reasonably necessary to fulfill orders and provide customer service. Product quality, packaging, shipping, fulfillment, returns, and product-specific matters are generally handled by the Vendor, while Platform-related matters are handled by HVFS in accordance with the Agreement and marketplace policies. 

​

11. What is the Community Referral & Rewards Program? 

HVFS may operate a customer referral and rewards program designed to encourage participation, support local commerce, increase Vendor visibility, and strengthen repeat customer engagement. Customers may receive points, discounts, promotional benefits, or other incentives funded or administered by HVFS under the applicable program terms. 

​

12. Who is responsible for licenses, certifications, labeling, and legal compliance? 

Each Vendor is responsible for ensuring that its products and business practices comply with all applicable federal, state, and local laws governing production, packaging, labeling, marketing, sale, delivery, and required approvals. HVFS may request supporting documentation where reasonably appropriate, but does not independently inspect, test, certify, or approve Vendor products unless expressly stated. 

​

13. May HVFS introduce additional programs or services in the future? 

Yes. As the marketplace grows, HVFS may introduce new product categories, promotional opportunities, customer programs, or optional Vendor services. Any new program, cost, or participation requirement will be communicated separately, and optional services will remain voluntary unless otherwise agreed in writing. 

OUR COMMITTMENT

HVFS is committed to transparency, fairness, Vendor independence, and long-term relationships. We look forward to answering your questions and learning more about your business. 

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